Award-winning, Roanoke-based Leisure Publishing was the official publisher of the Smith Mountain Lake Visitor/Newcomer Guide for 23 years from 1989-2011. LPC has also been named the official publisher for the Virginia Tourism Corp for 12 years, from 1999-2002 and 2005-2012, also producing the Virginia Travel Guide, the Group Tour Directory and the Meeting Planners Directory. In 2010 Leisure was named official publisher for Destination DC's visitor publications. Leisure produces The Roanoker, the longest-running city magazine in VA, celebrating its 38th year in 2012. Regional travel bimonthly Blue Ridge Country will celebrate its 25th anniversary in 2013. Leisure also produces custom publications including the Blue Ridge Parkway/Great Smokies Travel Guide (in its 12th year), as well as regional visitor/newcomer guides and marketing campaigns for DMOs and chambers in VA and NC. Leisure staff members have won state, national and international awards from the International Regional Magazine Association, the City and Regional Magazine Association, the Virginia Press Association and the Nat'l Federation of Press Women. Leisure has been named among Virginia's Fantastic 50 by the Virginia Chamber of Commerce, and has been a finalist in the Roanoke Better Business Bureau's annual ethics awards. The company, founded more than three decades ago, prides itself on promoting the treasures of Virginia and the South.