The Willard Companies has helped transform Smith Mountain Lake from a sleepy rural valley into a resort area that attracts people from more than 40 states to enjoy golf, recreation, and resort living. The Willard Companies is the umbrella for Willard Construction of Roanoke Valley, Inc., Waterfront Properties, The Waterfront, The Water's Edge, and The Westlake Golf & Country Clubs, and The Boardwalk. The companies are involved in building, developing, marketing and country clubs. The Company also owns Westlake Towne Center and Smith Mountain Building Supply, LLC.
Willard's real estate company, Waterfront Properties is an established leader in selling premier lake properties since the company formed in 1987.
In succession, The Willard companies has developed The Waterfront, The Water's Edge, The Boardwalk, and their most recent project, Westlake Towne Center, a 140-acre site currently currently under construction.
Today, The Willard Companies employ more than 200 people, including Ronald L. Willard, President, Ronald L. Willard, II, Vice President, Interiem Sales Manager, Cathie Daniel, and a team of full time professional realtors, project managers, job superintendents, director of marketing, and other staff members who have over a decade of experience. The Willard Companies now include building and development businesses, commercial real estate rental, residential real estate sales, and re-sales.